Born Lovely Eau de Parfum
Always Timeless, Forever Lovely.
A celebration of inner beauty begins. Discover a vibrant heart of lush florals, a burst of sparkling fruits, and the elegance of clean woods.
Lively and radiant. The fresh and lovely scent of pastel freesia flowers is infused with sparkling cassis and an unexpected twist of spicy cedarwood.
Olfactory family: Woody Floriental
Top NotesMandarin, Peony, CassisHeart NotesBlushing Freesia, Honeysuckle, Orange BlossomBase NotesPatchouli, Cedarwood, Caramel
InspirationInspired by the loveliness all women are born with, Born Lovely captures the youthful elegance and grace of modern femininity. Today’s bright personalities front a modern campaign, set in a sunlit NYC studio and referencing casual, ballet inspired style. Sarah Jessica Parker created this up-to-date fragrance concept to invite a new generation of women into the Lovely world.
About the BottleLovely with a fresh twist. The same design codes of the original Lovely bottle remain, but in reverse. Finished with a youthful, oversized grosgrain bow adorning the bottle. A charming surprise from Sarah Jessica for the new Lovely generation.
“The lovely story feels as relevant now as ever and, like any good book,
the developing twists, new faces and fresh surprises are the hook. The Born Lovely fragrance is a contemporary update to the classic, starting a new chapter that we’re all wonderfully excited to share.”
– Sarah Jessica Parker