About SJP

a love affair with fragrance

a love affair with fragrance

as a child…

sarah jessica parker was enamored by her mother’s perfumes. in her life and in her travels, she has sought beautiful scents and smells, often bringing home rare bottles and perfume oils. with her love of fragrance layering, sarah jessica has created her own blends to share unique, intoxicating and refined perfumes with the world.

sarah jessica parker…

…who played the quintessential carrie bradshaw in sex and the city – may herself be celebrated for her style, but she has revealed that she thinks there is something that perhaps makes more of an impression than your clothes: fragrance.
"One of the first things I bought as a young adult who was earning my own money was a fragrance.”


for more than a decade, parker has introduced a brilliant succession of distinctive scents including lovely, covet, sjp nyc and stash – each one touched by her distinct sense of curiosity, as well as her unique mix of elegance and edge.